At the very foundation of the human psyche is this simple fact:

The need to be congruent with who you identify yourself as in different situations. 

In order to have something like an amazing business, you need to develop the beliefs, values and identity of an amazing leader / business owner....

The Neuroscience of Purpose – NOVO Leadership

“Man’s main concern is not to gain pleasure or to avoid pain but rather to see a meaning in his life. That is why man is even ready to suffer, on the condition, to be sure, that his suffering has meaning.” – Viktor...

One Lamp Post at a Time – By Derek Mair

The Neuroscience of How to Motivate Yourself to be Motivated

Motivation: a motive or reasons for acting or behaving in a particular way or a desire or willingness to do something…. Motive-Action

It is one's motive...